The fall 2006 ballot in Michigan included Proposal 2, a state amendment banning affirmative action. To start my senior design thesis, I designed a logo and three posters which aimed to succinctly communicate the consequences of Prop 2. The posters were used to acquire over $2000 in grants, which allowed us to print thousands to distribute on campus and to other universities in the state.
After developing the posters and logo, I organized dozens of volunteers to implement the campaign on campus over three weeks. We flyered campus kiosks nightly, screen printed over 900 fabric patches for backpacks, spray-chalked sidewalks, made large-scale banners, and deconstructed the logo to make a cheap ‘patchwork quilt’ treatment on posting walls. Photos of the campaign were featured in The New York Times and The Michigan Daily.
No On 2
The fall 2006 ballot in Michigan included Proposal 2, a state amendment banning affirmative action. To start my senior design thesis, I designed a logo and three posters which aimed to succinctly communicate the consequences of Prop 2. The posters were used to acquire over $2000 in grants, which allowed us to print thousands to distribute on campus and to other universities in the state.
After developing the posters and logo, I organized dozens of volunteers to implement the campaign on campus over three weeks. We flyered campus kiosks nightly, screen printed over 900 fabric patches for backpacks, spray-chalked sidewalks, made large-scale banners, and deconstructed the logo to make a cheap ‘patchwork quilt’ treatment on posting walls. Photos of the campaign were featured in The New York Times and The Michigan Daily.